Chapter 2 The Media Marketplace: Markets, Merger, Alliances, and Partnerships

Chapter 2 examines the contemporary media marketplace with a discussion of the different types of markelliances, and partnerships found across the media industries and factors influencing the media industries. many companies are collaborating together to have a chance to broaden their business. Many companies have done so such as Apple, cable companies, etc. 

Chapter 1 Managing Electronic and Digital Media

Management of Electronic and Digital Media begins with an overview of electronic and digital media in society. 

Chapter 1 introduces you to the main industries that make up the electronic and digital media and presents the various functions, skills, and roles of electronic media managers.